More Retailers Now Adopting In-Store Location Services by Startups
ABI Research is reporting that nearly 10,000 US retail stores will be implementing in-store location services by the end of the year. Not only is this wonderful news for us, it is great news for consumers, retailers and the retail economy as a whole, filling the mobile gap between consumers and brands that has driven consumers ...
5 Easy Mobile Content Suggestions For Retailers To Combat Showrooming
Over the past two weeks, there have been several folks talking about how to combat the detrimental act of showrooming. We have even written a few posts about it ourselves. The main point all of these articles portray is that to combat showrooming, you need to build a relationship with your customer ...
SMS Remains a Major Marketing Channel Despite Smartphone Sales Increase
Smartphones are selling faster and more often than ever. And for most marketers this is wonderful news. But before your brand starts throwing at least $30,000 at an app development agency, it would be wise to take another look from a different perspective. According to market estimates, feature phones will still make up over ...
For Malls, Location Relevance is Power With SMS Marketing Using Geofencing
How many times have you received a text message from a brand offering you a deal at a restaurant or retail store miles away? Not only is this a waste of time for you, it's a waste of time and money for the brand. Thankfully, there is a solution. The new trend in mall marketing is geofencing, a ...
80 Percent of Consumers Expect Companies to Know Their Purchase History and Retail Experience
A new study conducted by ClickFox has concluded that 80 percent of consumers expect companies to know their purchase history and retail experience. This of course requires consumers to give brands access to their data, and in the same study it is reported that 70% of respondents were happy to share location in exchange for giveaways, ...
Geolocation Users Have Nearly Doubled Since 2011
eMarketer reports today that total adults who have used geolocation services in 2012 is a whopping 78% higher than 2011. As consumers become more and more willing to exchange their location to marketers for more relevant advertising, the onus is on brands to take advantage of this new opportunity. Have you implemented location based marketing ...
[Infographic] Why Retail Locations Need Location Based Services
Retail Marketers: Time to Compete on Customer Experience, Not Cost.
Let’s face it. Smartphone and tablet penetration numbers show no signs of slowing down. With 52% of people using their phones while they are shopping, it is incredibly easy for your customers to reach for their phone and compare your product prices with that of a competitor. Worst yet, ...
[Video] How Can Brands Use a Geofence?
Geofencing is a new marketing technology that allows the tailoring of SMS or email messages to opted-in consumers based on their locations. We have noticed a lot of brands either did not know about or wanted more information about using geofences, so ...
Verizon’s New Pricing Structure Makes Wi-Fi a Consumer Godsend
Yesterday, Mobile Marketer posted an op-ed explaining how Verizon's new pricing structure affects the mobile marketing landscape. The op-ed posts this great graphic explaining that with the new "Shared Data" plans, mobile data usage is now shared between the entire family, and thus unpredictable and potentially more costly. This means that each consumer is now wary ...
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